Adam Afifi
Service Design
Swoop is a lowercase typeface that replaces all diagonal elements of the alphabet with strong, sweeping curves. Negative space is inserted within characters to provide balance amongst the individual shapes.

Swoop

(there it is.)

Swoop is a lowercase typeface that replaces all diagonal elements of the alphabet with strong, sweeping curves. Negative space is inserted within characters to provide balance amongst the individual shapes.

Swoop is a lowercase typeface that replaces all diagonal elements of the alphabet with strong, sweeping curves. Negative space is inserted within characters to provide balance amongst the individual shapes.

swoop_2_lowercase.png
swoop_3_numbers.png
Common shapes are repeated throughout the font. These include quarter-circles and semi-circles, but never complete circles. Expanded rectangles with semi-rounded caps are used frequently to form the stems of both ascenders and descenders.

Common shapes are repeated throughout the font. These include quarter-circles and semi-circles, but never complete circles. Expanded rectangles with semi-rounded caps are used frequently to form the stems of both ascenders and descenders.

swoop_3_shapes.png
swoop_4_highlighted.png
While it may be easy to focus upon the shapes, it’s more important to classify the lines that make up the shapes. Ninety-degree curves are incorporated into every letter, bringing a distinguished consistency to the font.

While it may be easy to focus upon the shapes, it’s more important to classify the lines that make up the shapes. Ninety-degree curves are incorporated into every letter, bringing a distinguished consistency to the font.

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