Adam Afifi
Service Design

About

I'm a thinker.

(And a singer.)

Photo by S. Simpson

Photo by S. Simpson

Adam Afifi

Currently on my nightstand: The Age of Surveillance Capitalism by Shoshana Zuboff

Digitally commuting to: Booz Allen Hamilton

My studies at the Savannah College of Art & Design (SCAD) were focused in three areas: service design, typography, and vocal performance.

As a design strategist, I contemplate the alignment of resources, both tangible and intangible, in order to develop value propositions that attract customers. 

As a typographer, I utilize the elements of visual design to create shapes and words that appeal to the eye.

And as a singer, I strive to deliver messages through performance that might inspire change within a community.

Featured Project
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The huddle board is made up of five colored sections: Process, Perception, Relationship, Resource, and Context. Within each of these sections, participants will place service taxonomy cards of different sizes until each of the sections is completely
Participants will select cards based on their relevance to the service. Larger cards will represent crucial elements of the service. Smaller cards will denote less important concepts. Huddles may range in size and there is no time limit. In fact, t
The goal is to empower stakeholders by giving them a richer understanding of the service, the processes that occur, and the relationships that are forming. Use the huddle to uncover key areas for improvement. View each touchpoint as an opportunity.